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One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

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Tuesday, March 7, 2017

Vers le Jour by Worth c1924

Vers le Jour by Worth: (Towards Dawn) launched in 1924, in USA by 1925. Created by Maurice Blanchet.






Fragrance Composition:


So what does it smell like?  I have no notes on the original composition. I would need a sample to tell you what it smells like.
  • Top notes:
  • Heart notes: 
  • Base notes: 


Vanity Fair, 1927:
"The perfumes are Worth's "Dans la Nuit." in the smaller blue bottle, and "Vers le Jour," in the larger amber bottle; from Franklin Simon."
The New Yorker, 1947:
""Vers le Jour." for the slightly masculine woman."



Bottles:


The bottle was designed by Rene Lalique.









Fate of the Fragrance:


Discontinued, date unknown.

Reformulated and relaunched in 2000.

So what does it smell like?  The fragrance is classified as a fresh, fruity floral fragrance for women.
  • Top notes: bergamot, red berries, rose and angelica root
  • Heart notes: narcissus, cyclamen, jasmine, osmanthus, May rose, peony, peach, pineapple and watermelon
  • Base notes: Virginia cedar, sandalwood and musk





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