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Tuesday, February 28, 2017

Farouche by Nina Ricci c1973

Farouche by Nina Ricci:  launched in 1973. Created by Michel Hy, it was composed of over 100 ingredients with the property of unfolding its full effect on contact with skin, creating a fragrance unique to its wearer.


Fragrance Composition:


So what does it smell like? It is classified as an aldehydic floral fragrance for women. It starts off with a fresh aldehydic top note, followed by a radiant light floral heart, resting on a powdery, feminine base.
  • Top notes: aldehydes, leafy green note, mandarin orange, galbanum, peach and bergamot
  • Middle notes: broom blossom, cyclamen, honeysuckle, Indian carnation, orris, lily, clary sage, jasmine, lily-of-the-valley, rose alsolute, geranium and cardamom
  • Base notes: orange leaves, sandalwood, amber, musk, oakmoss and vetiver


The American Home, 1977:
"Nina Ricci's new fragrance, Farouche (French for both "wild" and "shy"), is created from jasmine, rose absolute, rare Oriental fruits, and woodsy blossoms— all meant to complement your personality. 2-oz. Eau de Toilette Spray (refillable)."

House Beautiful, 1977:
"Andrea de Portago, who is half Spanish nobility (her father's side) and half Southern belle (her mother's), is the new model and spokesperson for Nina Ricci's "Farouche" fragrance."


Bottles:

The fragrance was available in parfum, eau de toilette, bath oil and perfumed soap. The parfum was quite expensive when it was launched, a one ounce Lalique flacon retailed at $75.


Vogue, 1977:
"There is a special kind of woman the French call "Farouche. ... In her image, Nina Ricci, Paris, has created a soft but sensuous fragrance. ... And in her honor, has named it Farouche. Perhaps, you are the Farouche woman. The Farouche Deluxe Parfum Flacon is a Lalique Crystal Original bearing the Lalique signature. The longer you know the Farouche woman the more interesting she becomes."


Playbill, 1977:
"Nina Ricci characterizes its Farouche perfume as a lady "independent but not aggressive; strong, but unimpeachably feminine." Sounds like Jackie O. to me. Anyway, Farouche smells lovely, simply lovely, $85 in Lalique crystal."


Fate of the Fragrance:

Discontinued, date unknown.

Despite the high quality of the Nina Ricci perfumes, four fragrances were unsuccessful in the American market (Coeur Joie, Capricci, Farouche and Fleurs de Fleurs), yet, they are successful in Europe. Why? Because most American women prefer stronger fragrances rather than the light, flowery scents enjoyed by European women. Furthermore, European women believe femininity is enhanced by a perfume, and they place more importance on the decorative crystal bottles and packaging than American women do. “ The French image of perfume is very romantic, feminine and sophisticated,” says Lina Vitali, vice president of Parfums Nina Ricci, USA in 1989. “The American perfume’s image is more aggressive, sexual and overpowering.”


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