Monday, December 26, 2016

MW de Messire c1972

MW de Messire: launched in 1972 in association with Jean d'Albret/Orlane. In USA in 1973.  It was created for the young career orientated, active women who were tired of the more flowery perfumes.

The MW stands for "Modern Woman", however, a blurb in a newspaper article mentioned that "MW" stands for "whatever you want it to be" and that the fragrance was unisex. "The first modern and vigorous fragrance created for women in a line for men."





Fragrance Composition:


So what does it smell like? It is classified as a full bodied and spicy chypre fragrance for women. 
  • Top notes: citrus, bergamot, gin, cubeb pepper
  • Middle notes: spices, jasmine, rose, rosewood
  • Base notes: tobacco, vetiver, Mysore sandalwood, musk, tonka bean, labdanum, ambergris, Yugoslavian oakmoss

Described as "fresh, light, citrus, woody, spice, It suggests wild, woody forests and hills with lots of fresh misty smells in the air. It's fresh without being overpowering. A brief mention in a newspaper article stated that it "is a fragrance light enough to be worn by men and women alike." The scent is described as "light with just a dash of spice to lend a fresh inviting air."

Soap, 1975:
""MW" is a re-interpretation of the old chypre concept: based on oak moss it is quite earthy and rich, without sweetness. A bergamot citrus top note provides a brief moment of freshness, but when this is gone "MW" becomes a heavy scent, even in the Eau de Toilette form. More than the normal difference is found between the perfume and Eau de Toilette versions. Not only does the perfume lack fresh topnotes, it also contains some deeper, spicier and greener elements which are not smelled in the Eau de Toilette.Both versions are low-pitched and do not project well, but are long lasting."





The fragrance was available in the following products:
  • 1/4 oz Parfum Splash
  • 1/2 oz Parfum Splash
  • 1 oz Parfum Splash
  • 1/4 oz Parfum Spray
  • 2 oz Eau de Toilette Splash 
  • 4 oz Eau de Toilette Splash
  • 7 oz Eau de Toilette Splash
  • 2 oz Eau de Toilette Spray
  • 4 oz Eau de Toilette Spray

Fate of the Fragrance:

Discontinued in 1977 with the closing of the independent Jean d'Albret company. According to various vintage newspaper advertisements the Jean d'Albret name was co-branded alongside Orlane, who had acquired the Jean d'Albret brand and other associated fragrances such as Ecusson and Casaque in the 1960s. 

CLICK HERE TO FIND MW BY MESSIRE

No comments:

Post a Comment

All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language

Welcome!

This is not your average perfume blog. In each post, I present perfumes or companies as encyclopedic entries with as much facts and photos as I can add for easy reading and researching without all the extraneous fluff or puffery.

Please understand that this website is not affiliated with any of the perfume companies written about here, it is only a source of reference. I consider it a repository of vital information for collectors and those who have enjoyed the classic fragrances of days gone by. Updates to posts are conducted whenever I find new information to add or to correct any errors.

One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table, did you like the bottle design), who knows, perhaps someone from the company brand might see it.

Also, if you have any information not seen here, please comment and share with all of us.

Featured Post

Faking Perfume Bottles to Increase Their Value

The issue of adding "after market" accents to rather plain perfume bottles to increase their value is not new to the world o...